When you retrospect the earlier pr campaigns, they were carried out with press releases, press conferences and everything traditional. Does that mean these approaches are excluded from today’s promotional stories? The answer is a straight NO, but over the past years social platforms has surfaced popular, functioning as an extended communication approach for people to talk about brands or products. As you see the flight of public relations, it is undoubtedly a healthy ground for a brand to reach public smooth.
But with the advent of virtual networking platforms as social media, it is leaning more towards digital PR, rather to say, it’s more about building online presence by encouraging users to communicate directly, developing a rapport with co-players, ultimately taking brand to larger audience than ever before. In addition, organisations leveraging social as a critical strategy for successful PR can achieve loyalty and amass brand reputation on the go. Continue reading