Current website design practices state that all websites need to look crisp, sharp, and minimalistic. While this trend is growing quickly through the blogosphere, it is making a lot of top-notch content boring. You could have a stellar video to show or a expertly crafted article and no one will want to give it the time of day because your site has a boring design.
Every platform from Tumblr to WordPress offers unique and customizable themes that aren’t titled “minimalist” or “plain.” By choosing something that your readers will relate with and link to others. While keeping basic features like links, email, and phone number lookup present, you can spruce up your site to generate more buzz. Here are five design aspects that your website can probably improve on:
Maybe one of the most important parts of your site, the way you first present yourself to your audience is how they will define you. Instead of relying on a boring plain text logo to head your website, it is vital to get creative in order to captivate your audience. If you don’t know Photoshop or Illustrator, you should hire someone to make a quick and quirky logo in order to better brand yourself.
Black and white are starting to become the only colors popping up on blogs. While most tech writers and bloggers are not verified artists, there is no reason not to be informed about the various effects color can have on an audience. There are numerous online tutorials from Smashing Magazine that teach the basics on color theory and how you can apply it to your website.
Social Media Buttons
If you visit most blogs, you will notice that there are way too many options for sharing content through social media. While a few are perfectly acceptable, share buttons to Reddit, Tumblr, Friendster, MySpace, FourSquare, and GetGlue are overkill. You do not want your blog to look like the guy from Office Space who wore too many pieces of flair. Subtle nods to your social media presence
Rich Media Placement
YouTube has recently redesigned their website to make viewing videos a more palatable experience. Instead of the surgical white background and harsh red previously featured, they have utilized a much more mellow gray background, less intrusive fonts, and a new layout. While your website won’t generate as much traffic as YouTube, you can alter the way embedded videos appear in order to turn your blog into a completely interactive experience.
Proper Comment Section
The Internet is all about communication and leaving comments on content is one of the best ways to strike up debate. By placing a customized comment section that has access to your blog’s Facebook page, you are essentially doubling your web presence and exposing yourself to even more people.
Everyone knows that maintaining a blog is one of the most challenging yet rewarding activities you can participate in. If you are updating content and staying relevant with your information, you have won half of the battle. Creating a clever design scheme will only enhance your online presence and make you stand out from the pack.