In this Internet era, blogs have become a popular tool in order to reach out to millions of people around the world. Hence, different techniques are being implemented in order to increase the blog or site’s ranking. One way of generating traffic into your blog is through the use of backlinks.
Backlinks are hyperlinks that lead you to a particular webpage. It has become an easy, inexpensive and important SEO tool since Google determines the site’s page rank depending on the quality and quantity of backlinks. Unfortunately, backlinks are often abused that a lot of sites were already penalized by the largest search engine.
To avoid penalty, there are several white hat techniques which you can employ that can still legitimately increase your ranking. One way of doing this is by posting quality content that people can link through their social media accounts. Since social media platforms are automatically tagged by Google as ‘no follow’, Google won’t follow the link and you won’t be removed from its database.
As a blog owner, you want to make sure that your posts are being shared by your readers. To check the number of backlinks made on your posts, here are 5 checker tools you can use for your blog:
The Bing Webmaster Tool is a free site that allows you to check the backlinks of your blog. Aside from the report, you can also see which areas you need to improve on and what should be your focus in order to increase traffic. Simply validate your account either by copy-pasting the meta tag in your blog’s main index folder or placing BingSiteAuth.XML on your account then you can start your backlinks check.
Backlink Watch is another free checker you can use. It is a simple tool that allows you to look up to 1,000 backlinks. Just type your blog’s URL and the tool will display the number of external backlinks, search SEO issues, referring domains, outbound links, anchor text and NoFollow or DoFollow inducation.
A property of SEOmoz, Open Site Explorer or OSE was developed in 2010 upon the demise of Yahoo Site Explorer. When you use OSE, you can see the Domain Authority, Page Authority, Linking Root Domains, Total Links, Facebook shares and likes, Tweets and Google +1s. You can also see whether you are targeting the right keywords or whether the existing keywords you are using need a slight boost to increase your blog’s ranking.
Alexa is a leading provider of free web metrics that allows you to check the number of baclinks made from your blog. Apart from this, Alexa also provides information about a particular site such as statistics, related links, online reviews and even the website’s contact information. It can also be a great tool to determine how popular your website is through its Traffic Rank which includes the number of reach and page views. Simply type the blog’s URL and all the information about it will be displayed.
Another free and easy to use backlinks checker, Link Diagnosis allows you to see the total number of backlinks, unique anchor texts and pages indexed. Just type in the blog’s URL and the following information about your blog will be displayed.
Although backlinks is not Google’s primary consideration in ranking a particular website, it won’t hurt to know whether your site generates the right amount of traffic or not. Still, posting a quality and well-written content is more important since the number of shares it will generate will depend on whether the post is worth sharing or not.
Author’s bio: Alice McLean is a writer at bestessays.com with background in history, sociology and internet marketing. Now she is writing her first book on internet marketing.