When it comes to what’s haute, blogging is easily the new black of the internet world. And there isn’t just a one-size-fits-all approach to blogging; anyonecan become a blogger and find success – from a consulting firm to a mommy blogger. Blogging is more than a way of chronicling personal journeys and sharing them with a loyal crowd.
A blog also gives businesses the ability to drive traffic to their website, share their expertise with a global audience and potentially find new patrons and customers in the process. Blogs are also ever-evolving, and there are many ways to make a good blog even greater. The first step: planning top-notch content from the beginning.
How to Get Started Planning Blog Content
All marketing strategies require planning prior to their execution, andthe same holds true for developing blog content. If you are new to blogging, you will first want to determine a niche for what your blog will be about. Will you blog because you enjoy it and want to share a hobby of yours? Will it be a reflection of your line of work? Will you blog to make money online? Having a clear focus on what you want your blog content to cover is integral to your success as a blogger.
Have you ever wondered how popular bloggers manage hundreds of comments and subscribers, all while still pumping out high quality articles on a regular basis? They most likely have planned their content in advance. Advance planning, even if it’s just a rough idea of a topic you want to cover, means you won’t have to spend all of your time searching for fresh blog ideas every week, or however often you plan on blogging.
Make an Outline or List
Once you’ve planned out different content to cover, you’ll want to write down all of your ideas into a list or outline. If you have a blog about marketing, a rough topic list could look something like this:
How to Leverage Internet Marketing
- Top 10 Ways to Make the Most of Internet Marketing
- Top 10 Biggest Marketing Mistakes
- Top 10 Biggest Internet Marketing Mistakes
Small Business Marketing Toolkit
- Social Media is the Future
- Google AdWords 101
- How to Use Google Tools to Ramp up Your Marketing
Marketing that Converts
- Success Tips for Turning Browsers into Buyers
- Measure the ROI of Your Marketing Campaign
- How to Design Your Website for Readers
Format your list however you like. This isn’t the time to self-edit or worry about the technicalities of the posts just yet. If you write unfettered by formalities, you will find that new ideas emerge effortlessly. The more that you have to work with, the better.
When you have your ideas outlined, the Google Keyword Tool will help you know the specific words and phrases to use, since they will be based upon actual searches. Look for terms with high searches that have medium to low competition. Use the Keyword Campaign feature to save similar keyword search results so that you can access them when it comes time for you to write.
Organize Your Blog Ideas
If you really want to get fancy, you may try utilizing a mind map or some form of diagram to illustrate the connection of ideas between each topic. This technique may help if you want to build up to a certain campaign or product launch. For example, if you are preparing to launch a course that helps others learn marketing techniques, use your blog articles to answer some of the questions potential attendees might have. If your course covers Google Webmaster Tools in depth, you may want to write an article entitled “Google Webmaster Tips.”
Implement an Editorial Calendar
An editorial calendar, which is a standard marketing device, will be useful for schedulingthe different blog post ideas that you wrote down. You can use an Excel spreadsheet calendar template, a web-based calendar application or a regular hard copy planner. Something that can be accessed in the Cloud is recommended if you plan on collaborating with others on your blog.
Pick the days on your calendar that your blog will be published. If you’re using a web-based calendar, create an event to mark that day as a publishing day. You can also set up a reminder or a task with the details of what topic you need to create. Another good rule of thumb is to write your blogs in advance at the same time that another is in the queue. WordPress is one of the several content management platforms that will allow you to craft an article and schedule it for a specific date and time. If you are the kind of writer who needs a spark of inspiration beforehand, having the ability to schedule will greatly boost your productivity and reduce the stress of creating a blog post on the fly.
Let the Blog Do the Work for You
Once you’ve planned out content and started publishing high quality posts, put your blog to work for you. You can do this by following these simple tips:
- Reuse and recycle your blog articles as guest posts.
- Let your blog articles be your newsletter.
- Link to your blog articles at the end of a personalized message to entice email subscribers to continue reading from your blog page. This helps boost page ranks too!
You don’t always have to work to make your blog work for you. The more traffic you get to your website by means of your blog, the more you can leverage your efforts so that you can focus on your craft, your business or whatever you decided to blog about in the beginning.
About the author: Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.