Implementing definite steps as part of a conversion optimization strategy can greatly enhance the business value of your site. It’s every business’s goal to maximize leads and increase conversions. However, not all businesses go about it the right way.
Learn from our 15 tips, gleaned from top businesses on how to increase your conversions:
1. Develop A Long-Term Goal Focus
It’s not enough to just define your long term goals. You must shift your entire focus towards long term goal sustainability. Only then will you be able to develop strategies that’ll take your business to where you want it to be in, say five or ten years.
2. Align Website Objectives To Business Goals
Your product website has to help you achieve your business goals over the long term. Once you’ve identified the objective of each page and prioritized your conversion funnel, align your website objectives to your business goals.
3. Study Your Market
Make efforts to study your market and your competitors. Find out what your competitors’ customers are saying about them via social media. This exercise will help you understand your unique strengths and identify your USP.
4. Understand Your Current Customers
Try to understand your visitors’ mentality. Find out why they’re not making a purchase or why they’re not contacting you. Ask for their thoughts and opinions; offer freebies if need be to get honest feedback.
5. Analyze How Much Support You Are Getting From Your Website
What amount of business do you expect your site to generate? How does that percentage factor into your overall business returns goals?
Look over the last 6 months of lead conversion status and see if your website is giving you the results you expected it to.
6. Analyze Your Traffic’s Movement On Your Site
Use GoogleAnalytics to get a clear picture of your traffic sources; where your traffic’s coming from, what pages they browse, where they exit, what options they choose and how many of them make purchases.
7. Identify Conversion Funnels
The actual web pages (steps) that a customer has to visit to complete an action on your site comprise your website’s conversion funnel. Identify your site’s conversion funnels. Prioritize the funnels and the relevant user scenarios, and optimize your site’s pages based on this study.
8. Identify High Traffic, Low Conversion Pages
Use your web analytics data to check for high traffic; low conversion rate pages. Look for pages that show high visitor acquisition cost and / or high bounce rate. What are the areas of your site where there’s a lot of expensive (based on your acquisition costs) traffic, but very poor conversions?
9. Analyze Site Usability Aspects
Are you completely happy with the percentage of visitors who sign up for your newsletter? If not, why? Is your sign up form not user friendly? How many people buy your products after spending time on product reviews and testimonials?
If the numbers are not good, check how easy your buying process is. Find our which pages have the highest exit rates – and be sure to know why.
10. Analyze Page Relevance
Does your landing page tally with what your visitor wanted to see when they clicked the link?
Analyze page relevance based on your visitor demographics and needs analysis from your web analytics results. Make sure your landing page uses specific terms that to which your visitors can relate. Every page in your site should be in keeping with the expectations set by the incoming link.
11. Analyze Page Clarity
Does your website convey your message clearly via its content, layout and design?
From a content perspective, the text and images you use must flow well together to minimize reading time. From a design perspective, nothing should jar the eye and there should be an easy eye flow. Anything less than total clarity will impede your value proposition.
12. Analyze Sense Of Urgency
Do your pages create a sense of urgency in the user to take action?
Do you have attractive time-limited offers, discounts, coupons and great deals on your landing pages? Put yourself in the visitor’s shoes and check if you feel propelled to click any button on your site.
13. Set Page Objectives
Do all your webpages have clearly set objectives?
For example, what is your landing page supposed to achieve? Guide the visitor to useful information, product pages, provide testimonials? Provide company information? Sell products?
Get a bunch of your staff to analyze each page and come up with a clear objective for each page.
14. Create An Alternative Wireframe
Based on your page objectives and your traffic movement stats, create an experimental set of pages with the changes that you believe will lead to greater conversions. Make this wireframe more user-friendly, more believable and more approachable than the original site.
15. Test Your Experimental Wireframe
Test your experimental pages and do a comparison between the conversion rates of your site against the rates achieved on your wireframe. Based on your results and the various analyses detailed here, make final changes to your website for maximum conversion rate.
Aruna works for Invesp – a conversion rate optimization company helping online businesses in improving their conversion rates and optimizing their landing pages.