MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

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Building a list via autoresponders may just be one of the wisest things you’ll ever do for your online business. Sure, you can focus on getting great traffic flow for your blog or company website, but building a list lets you market your products or services to a targeted group.

You know who they are, and they know who you are. And when it comes creating autoresponder series, no one does it better than MailChimp or Aweber. Ah, but which one to choose? Let’s find out.


image05 MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

One thing most people like about MailChimp is that it offers a Forever Free scheme. According to the company: “If you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. No expiring trial, contract, or credit card required.” Sounds pretty attractive if you ask me. However, do note that you’ll have to pay to utilize the autoresponder feature.

To sign up with Aweber, you’ll need to ready $19 per month, and that’s if you have 500 subscribers or less. But once your list grows (and it will, trust me), you may want to sign up for Aweber’s packages because that would be marginally more cost-effective.

At the end of the day, the prices justify themselves. You just need to look at your needs before signing up.

Mailchimp 1, Aweber 1

Trial period

image03 MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

MailChimp offers a standard trial period, free of charge. Upon clicking the SIGN UP button, MailChimp redirects potential customers to the next page, which is super clean and uncluttered. It only asks for your email, username, and password before proceeding.

In comparison, Aweber also offers the same trial period, but for the price of $1 (a dollar for your first month, and $19 on a recurring monthly basis after that). While some may laud Aweber’s sign up page with detailed packages, potential customers may not like being asked to supply a whole lot of personal and billing information this early on.

Mailchimp 1, Aweber 0

Website and user interface (UI)

image0210 711x1024 MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

I love MailChimp’s simple yet eye-catching design. They make the business of autoresponders less boring than it seems, and while the text on the website may be minimal, the message is conveyed very effectively via just two lines (“More than 4 million people use MailChimp to design and send email marketing campaigns. Join them today.”) next to their SIGN UP FREE button.

Aweber, on the other hand, Aweber’s website is boring and somehow, staid. While it lends an air of professionalism, the entire layout and style gave the impression that the company is rather traditional and less innovative than their nearest competitor. Sorry Aweber, I have to hand it to MailChimp this round.

Mailchimp 1, Aweber 0


image00 MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

Don’t underestimate the importance of having a mascot for your brand. Some of us may or may not use MailChimp, but ALL of us in the office simply love Freddie, the familiar and cheeky face of the MailChimp brand (MailChimp also provided a great guideline for using their mascot as part of their brand resources). I think it instantly humanizes a brand (although the mascot in question IS a primate) if a mascot is used – not only is Freddie a great spokesperson, he can also build engagement and strengthen relationship by amplifying emotional connections.

Mailchimp 1, Aweber 0


image07 1024x522 MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

Both sites are easy to navigate, but MailChimp’s takes the cake for an interface that’s truly intuitive. They’ve also prepared plenty of resources (how to use MailChimp, email marketing guide, autoresponder tips and tricks, etc.) That, plus the fact that a coloring book (featuring Freddie the Mail Chimp’s favorite things) in pdf form is included earned them a huge plus from me. Who would’ve thought of something random that? MailChimp, that’s who.

In comparison, Aweber also provides ample guidance through its Knowledge Base, Live Webinar and Videos section, but it’s just not as engaging.

Mailchimp 1, Aweber 0

Opt-in form

image04 MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

What is an autoresponder if you can’t create opt-in forms? Both MailChimp and Aweber understands this, and encourages you to create forms for your website to garner more subscribers. However, MailChimp does not allow you to embed a custom opt-in form into your website. Instead, you’re stuck with a generic one and unless you know your html and have reasonably good design skills, you won’t be able to create a customized form to place onto your site.

Aweber, on the other hand, has a spiffy form creator/editor. You can churn out something that suits your needs and embed the opt-in form onto your website after running it through a visual editor. Functionality meets esthetic beauty – it’s that simple!

Mailchimp 0, Aweber 1

Learning curve

image08 MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

It’s noticeably easier to dive into using MailChimp than it is to do so with Aweber. Both offered excellent tutorials, though, but one edge MailChimp has is that anyone can familiarize themselves with the workings of the program, thanks to the free trial.

Mailchimp 1, Aweber 0


image011 852x1024 MailChimp vs Aweber: The Showdown Between Two Autoresponder Giants

Both companies offer fab support, but one thing that differentiates MailChimp from its rival is that users can call Aweber on the phone. This is pretty important for someone who wants to be assisted in such a manner. For those who don’t mind assistance via live chat and email, MailChimp’s your answer.

Mailchimp 0, Aweber 1

Although MailChimp and Aweber are considered two of the best in this autoresponder showdown, there is definitely room for a rival to turn the tables around! Enter GetResponse, another player in the autoresponder industry that has many users raving and singing praises. No matter what are the features that are being offered by autoresponder providers, your wisest move is to make an informed decision on which one to opt for AFTER you review their pros and cons.

Good luck!

About Jenni R

I'm a Chief Branding Officer of IntenseBlog Website, a knowledge-hub to help you build a profitable blog. For the last 3 years I have dedicated myself to blogging and online marketing solutions.

Connect with me on: Google+, Facebook and Twitter.


  1. Hi Jeeni,
    Very detailed comparison between MailChimp and Aweber! I’m using Mailchimp since it offers free service! I honestly feel Aweber is little expensive!
    thanks for sharing! :)

  2. I never use both of them. Although I heard before about mailchimp but don’t idea about awaber. Still now I am using MS Outlook.

  3. I prefer MailChimp because it’s more user friendly. But I must agree with you that there is much space for a new player to come in. Let’s see if 2014 will bring it on :)

    All the best,
    Anna xx

  4. I vote for MailChimp because it’s the most user-friendly of the two.

  5. Good Review Jenni,

    Currently I am using Awber in some of my blog but after read your review I thinking to start using MailChimp.

  6. PS: I looked at the autoresponder at Mail Chimp but it does not say what it costs. But the real question is do I need this feature if I am only sending out emails once a month or so? Your thoughts, Jenni?

  7. For me I prefer MailChimp its way better than Awber, i use it since i started my business, Awber is a little expensive for me.

  8. Well your article is among the one who gives more points to MailChimp. I will definitely try MailChimp as it’s free and if I am not satisfied then only I may try Aweber. As of now I predict MailChimp will rock for small publisher.

  9. I always Prefer aweber as it has great opt in design but yes expensive too as compare to mailchimp

  10. u have written a good review of both.i use mailchimp as it is free but have heard about awber from many blogger.
    if i have to choose a paid one i will select optinmonster instead of awber because of its special pop up

  11. Having you used both of these services in the past 2 years, I prefer Aweber over Mailchimp. For me it comes down to usability and efficiency, which Aweber just does better than Mailchimp. Having said that, I do like the value Mailchimp brings to the table for new startups with their free service.

  12. I prefer mailchimp .Its great and it has great support. I dint try aweber yet. but will try in future.

  13. MailChimp is pretty solid, I have to admit that they have nailed the customer needs, and for them to give away 2,000 subscribers to everyone; that’s just huge, yet clever at the same time.

  14. I use Mail Chimp but I don’t know how to use it properly to make nice opt-in forms on my website.

  15. Hi Jenni
    Thanks for this helpful information. I will going to use mail-chimp right now.

  16. I have always used Mailchimp for the simple fact that it was the first autoresponder I found. The UI is solid and I would hate changing it. For opt in forms I use hybrid connect and they work great together. Highly recommend it.

  17. I just started using mailchimp and I’m very happy with the results.

    It was really easy to create my first newsletter :)

  18. Hi jenny,
    u compared very detailed and u give a good information here.
    i have used mailchimp for newsletter and it is very good when the price is free
    im really satisfied with mailchimp cause its free and have a good ui.

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