Since June 2011, Google has launched a new Social Analytics feature that can help you to analyse how users engage with any social plugin such as Google’s +1, Twitter’s Tweet and Facebook Likes right in your Google Analytics account. This tutorial will show you how to implement this into your website.
Google +1 Button Tracking
According to Google blog, if you’ve added +1 buttons and the latest version of Google Analytics to your site, all +1 social interactions will be automatically reported in the Analyics account and Google Webmaster area, so, you don’t need to do anything else:
By somehow, if it doesn’t work, you need to modify the Google +1 button from:
<g:plusone size="tall" callback="plusone_vote"></g:plusone>
and then add the following code after:
(Thank to Yoast for this useful tip)
Facebook and Twitter Tracking
In this case you need to integrate Google Analytics with each network by following this tutorial: Social Interaction Analytics. This way, you can track not only the interactions of Facebook Likes and Twitter Tweet, but also, the content interactions as well. However, it’s complicated to implement, that’s why there’s another simple way to archive them: adding the following code to the end of your site:
Ok, now you’ve added the new social media tracking report to your Analytics account, maybe it will help you find-out what is the most interesting content on your site, I’m not sure :) and if there’s any problem here, please lets me know by leaving your comment below.