Writing a guest post can be used as one of the strategies you should use to grow your business. Good guest posts serve as tools on the way to expanding your influence on the market. Professionals state that this strategy really works, however, only if you do it all right.
What is a guest post?
First of all, let’s see what a guest post is.
A guest post is an article you create for a website or a blog with the bigger number of followers in order to find and attract new readers and potential clients to your own blog.
It works as follows: a young writer that is currently working on his blog, and is willing to grow his target audience can go to a bigger resource and offer them his help. Basically, he is offering them to do their job for them, but he also benefits from this service a lot.
Why consider guest posting?
You might ask how he can benefit.
Well, the first thing that comes to my head is that at the very end of your article, that by the way has to be excellent, you might add a short paragraph or two about yourself.
Let’s say that you are writing for a big blog for homemakers about the most efficient ways to cut the expenses and keep your pockets full. At the end of the article you might want to mention that if the readers enjoy this piece of advice, they can find even more topics like this in your blog that apart from the family budget also specializes in parenting, cooking, and home decorations. The readers would love to go and check out what you own blog is about unless your article was boring and had no fresh ideas.
So, all in all, guest posting is a perfect link-building tool that every writer should use. It is like getting access to the target audience someone else has built before you. As you know, it is not easy to gather the target audience; so taking advantage of someone else’s one by offering them to do their job and creating engaging content is a perfect way to grow your business.
How to do it right?
Unfortunately, even though a lot of people know much about the use of guest posting, not all of them do them right to benefit from writing guest posts. And here are the advice you should stick to of you want to make the most out of it:
Read more: Guest Posting – The 4 Golden Rules
1. Start with offering your services to medium-size business
Unless you have an impressive portfolio, large-scale business that has already built up their brilliant reputation with the aid of their blog will not let you write for them. So, what you have to do first is to be realistic and set goals that comply with your level of expertise.
Start with research on the leaders of the niche you are a part of, and see what blogs are dominating and which ones will be likely to accept your offer. The companies you write to about it should be bigger than your own one, should have the more significant number of the target audience and should not be your business rivals.
These are all crucial points. No business rival will let you advertise your services on his territory, so you won’t benefit from doing that. And also, it is important to remember that no good can come from writing for someone whose blog lacks quality. Your image and reputation are at stake here, so don’t put them a risk when writing for someone not particularly good in an attempt to create an impressive portfolio. So, remember this first rule when you consider writing a blog post for someone.
2. Add a “catchy” statement to the homepage of your blog
The thing is that once your article comes out, readers click on its link and come to the home page of your blog, there should be something readers will consider interesting enough to come back again. You can offer them a free sample of your eBook or a brand-new PDF you have recently created, – whatever you choose just make sure that there is something that will “catch” their attention.
You can also offer them to send this information by email, and as long as they find your offer relevant and exciting, they will leave you their email address. And this can potentially become a source of new subscribers. If you don’t do this on the first page of your site, people will visit your page and leave.
So, give them a reason to stay and make this reason visible from the first second of their journey through your website.
3. Make a guest post really good
One of the most common mistakes bloggers do when guest posting is saving the most valuable information for their blog instead of adding this information to the guest post.
It is entirely right to post great original information on your website. However, once you were given the privilege of writing for a larger audience, you want to give them something really juicy, something that will leave a great aftertaste and make potential followers come back in their thirst for more useful data.
Remember that this might be your only chance ever to introduce yourself to these readers and impress them with your level of expertise in this area, so make this article outstanding. Go visual and add bright pictures, engaging infographics as well as short but informative videos to make this guest posting experience count.
All in all, my message at this point is paramount for bloggers like you and me, and it can be put as follows: make this article as good as ever, do not save the best for later, and offer your services to blogs with a more significant number of readers. Put your services on the plate and let the audience enjoy them and fall in love with them. This might be your key to success, so don’t waste it.