The next big thing you would be struggling after starting a blog is to publish articles consistently.
I have seen many bloggers not being consistent with blog posting and waiting for a miracle to happen and boost site traffic. If you are not consistently publishing articles, there are a few chances of building your audience and ranking on search results.
And there are some people who publish content every day without knowing the tricks of getting more visitors.
There are a lot of things you need to do, and I have listed them below to make your content creation process easier. You might be familiar with few of the things but I am sure, you are still unaware of the gems.
1. Coming up with content ideas
Your content idea is the first thing you need to care about. You should be aware of what your audience are searching for and how you are going to solve their problem.
Once you know the niche you are writing about, you can search for where the audience exists on the web.
Quora: Quora is the biggest online community where you find the best answers to any question. Find out what people are asking and how you are going to write content around the topics.
Google trends: See the latest trends the most popular search terms on google. The graph is the most important thing to see as it shows the popularity of topic by time.
Buzzsumo: Search for the top content in your niche that is being shared most on social media. This will give you an idea of popular topics that actually work.
The same way you can look for other communities and forums where your audience exists for coming up with content ideas.
2. Keyword research
Keyword research is the most important step you should never miss for optimizing your content for search results. Once you got the topic idea, you should be then searching for how will people actually find your content. You should be thinking of the terms people will search to discover your content.
Brainstorming: Think about the terms that people will look up for and jot them down in an excel sheet. Don’t just think about the exact words but go for long tail keywords.
Semrush: Once you complete the brainstorming process, enter each word on this tool and check for the number of searches. I personally use this tool as it gives the related keywords and the content that is already ranking.
If your site is new, it’s a bit difficult to compete with high volume keywords. The good option is to look for low volume and long tail keywords. Choose less competitive keywords and add more related keywords that you think fit best for your content.
Keyword planner: Keyword planner is another popular tool to see the search volume for different keywords. Enter the keywords from your excel sheet and look for which keyword is being searched the most.
Once you have analyzed all the keywords, choose the keyword you think is the best fit. If you have still doubts about selecting right keywords, I suggest you go through the keyword research process.
3. Writing an attractive title
Coming up with a great title takes equal time as spending time writing the whole content. You should not take this lightly. After spending enough time and still not getting a good title, use the below tools for help.
- Portant content idea generator
- Awesome title generator
- Tweak your biz title generator
4. Choosing a header image
You all would agree with the fact that choosing a great header image really works if your title isn’t strong enough. Title and header image are the only things people see when you share content on social media. So, always try to create a header image that attracts attention and compel people to click.
Canva: Canva is simply an amazing tool for designing header images, graphics, flyers, posters and all graphical things. This isn’t a complicated tool like photoshop and doesn’t require special skills to use. Go for it and create a compelling header image.
5. Go through grammar checker
Once you are done with writing, make sure your content isn’t full with grammatical errors. Nobody would like to read your content even if it is full of jewels.
Grammarly: Download this tool on your PC and make a habit of checking grammar before publishing your content.
6. Optimize images before you upload
Nobody likes to wait for your content to load. The best practice is to optimize your images before uploading to the server. This reduces the size of your images and loads page faster. Below are the two best tools you need to bookmark for your future use.
For large size header images, I suggest you compress with compressior.io first and then with tinypng. For any other image, just go with compressor.io.
7. Optimize your content (the onsite optimization)
When your draft is ready, don’t just hit the publish button. The important thing is to optimize your content for search results. Make sure to add the keyword in your title, URL and in the first 100 words of your article. If you are running a wordpress site, I suggest you use Yoast plugin.
8. Promote your content
Once you hit the publish button, don’t just close your laptop. This is the time to apply the 80/20 rule to your content creation and promotion strategies.
Buffer: Save time by using buffer. This is very useful for scheduling and promoting your content to multiple platforms simultaneously.
9. Measure the results
Now it’s time to see the results. Which is the most popular content and where in the world your targeted audience exists.
Google Analytics: Google analytics is one of the best tools to analyze your site traffic. Using this tool, you can see the top content on your site, your website daily visitors, audience location and much more.
If you still have doubts, here is a big list of what google analytics can do.
So far you have come to know that creating content does need great effort and time. But by using the tools I mentioned above can make your life easier and save time to generate more content.
If you have read up to this point, allow me to say thanks and comment below with your favorite tools which you think I have missed.