Although it’s called Adobe Flash today, the software started as SmartSketch and was originally a simple drawing program. Later, it was turned into a vector animation tool and eventually became Flash in the mid-90s and worked on various platforms. [Read more…]
In years past, modern design dictated creating an entirely separate web portal for mobile users. This would mean your company or brand would have two versions of your website, one for desktop users and the other for mobile.
This also meant you’d need to maintain two separate websites. Whatever you update for the desktop version, you’d also have to update on the mobile version. Not only is this tedious, but it can leave a gap between the mobile and desktop experience. [Read more…]
Although your online portfolio should show off your unique style and abilities, every portfolio should take advantage of a few design elements. If you want to really wow potential clients, then make sure you study the best portfolios out there to gather ideas for your own. [Read more…]
Good design and strong search engine optimization are important elements of any website. A strong design ensures people stay on the site longer and don’t abandon it in frustration. That design also helps improve conversions, such as newsletter signups or completed purchases.
SEO, on the other hand, ensures visitors get to the site in the first place and become exposed to the impeccable design you’ve implemented. Better SEO means more traffic coming in – and better design means more conversions are possible. These two elements, while seemingly quite different, go hand-in-hand. [Read more…]
The contact page is one of the most important parts of a website. It connects businesses to potential and current customers. If people don’t know how to reach companies, or think doing so is too difficult, they may give up altogether.
Keep reading to learn some must-have elements of an effective contact page: [Read more…]
When it comes to choosing colors for your website, there are a lot of factors that go into that decision. As a designer, you have to consider the psychology behind the color, how the color meshes with the overall brand image, and how the different colors on the page all work together as a whole.
Here are five reasons color schemes matter on the web. [Read more…]
A customer who feels valued and wanted is likely to remain a customer. This is precisely why personalization on the web matters. A lack of personalization will drive customers and potential leads away, into the embrace of competitors that utilize a more personalized approach.
In particular, there are five big reasons why personalization on the web is vital for businesses: [Read more…]
Just as clothing styles and trends change from year to year, so do website designs. If you don’t refresh or redesign your website every once in a while, it will become horribly dated and far less functional than if you stay on top of the trends and elements that make the user experience the best it can be.
Your website is a chance to make a great first impression on potential customers. Of course, it is also a chance to make a horrible first impression. About 94% of people say that their first impression of a website makes a difference as to whether they stay on that website or go to a competitor’s site. [Read more…]