Good design and strong search engine optimization are important elements of any website. A strong design ensures people stay on the site longer and don’t abandon it in frustration. That design also helps improve conversions, such as newsletter signups or completed purchases.
SEO, on the other hand, ensures visitors get to the site in the first place and become exposed to the impeccable design you’ve implemented. Better SEO means more traffic coming in – and better design means more conversions are possible. These two elements, while seemingly quite different, go hand-in-hand. [Read more…]