This is quite obvious!
You can go and ask a blogger what they crave the most and unsurprisingly, the answer would be “More and More Traffic”.
We all, who deal in blogs, can relate to this as this happens so many times that we publish a quality content and it receives a favorable response from the readers but still we expect even more readers’ attention.
So it is quite likely that we all feel the urge to push the limit a bit more, cover that extra mile to bring comparatively more traffic to your blog websites. There are a great number of ways that you can drive that extra traffic to your website blog, but here in this article, we’re going to reflect upon 5 of the most effective ways to increase your blog organic traffic.
None of the selected tips are hard to implement, yet can contribute significantly to your blog traffic.
So let’s get started!
Optimize your blog category pages for Search Engines
While we are all cautious and nitpicky about designing and developing our blog and selecting topics, most of us hardly care much about blog categories optimization.
But, considering optimized blog categories pages can be a great source to drive extra organic traffic in, it is a must to treat those pages as mindfully as other important landing pages.
Why Categorize Your Posts?
Think about the book you are reading currently. You read through the book from chapter to chapter. You can draw the comparison of your blog’s post categories to a book’s chapters. Just like a chapter in a book covers an extensive topic, a particular category in a blog comprises of posts covering a particular comprehensive concept.
So, if you crave better visibility and more traffic for your blog, optimization of blog post categories are pretty much important. If the optimization is done on point, then the blog post categories pages can rank better for high search volume keywords.
Effectively categorized posts enable readers to easily browse through the posts and find the posts or topics of their interest.
How to optimize categories for search engines
The tricks for optimizing blog post categories are quite the same as those for optimizing your blog posts and other website landing pages.
First, do a little keyword research for blog post categories to determine the precise category names.
Then add catchy and optimized title tag and meta description to each category. While optimizing the title tag and meta description add a few keywords and clear concise descriptive of what the category page contain. This will make your content more likely to get better Click-Through-Rate as the optimized SERP snippets will attract increased traffic.
The image below shows the search result page for the keyword “how to sell online”. Here the first result beautifully gives examples of optimized title tag, URL and meta description.
Optimize best performing posts for more traffic
Historical Optimization can be another potential source to generate more organic traffic for your blog. It basically means optimizing a website’s “old” blog posts so that the updated, fresh contents can drive in even more traffic than it previously did.
How to find the best performing blog posts
For successful implementation of this trick, firstly you have to identify the posts that are getting a fair amount of traffic currently and have the potential to lead generation. For that, you can use Google Search Console or SEO tools like SEMrush to identify posts with considerable traffic for target keywords.
The process is as follows:
- Go to Google Search Console
- From the Search Console dashboard, select a precise date range. You can choose from last 28 days to last 90 days.
- Then check on the impressions and positions of pages and contents.
- It is recommended to Sort the clicks from higher to lower.
- Finally, you can click on the posts you want to update.
- Check “Queries” after clicking on a post. The details will show the search phrases that is driving in traffic to that particular post.
- Also, from the details you can find out for which search phrases your post is getting impressions so that you can use those in your posts later.
Improve Internal Linking Structure for passing link juice
Internal Links are hyperlinks that are directed to the same domain as the one where the link is in. Simply put, an internal link is one that directs users to another page on the same website.
A good internal linking structure will:
- Allow users to navigate a website.
- Help establishes information hierarchy for the given website.
- Help spread link authority (ranking power) around websites.
An effective way to do this – collect all of your blog post URLs. You can use Xenu or Screaming Frog if you have a large number of posts. Check page authority for all pages and sort by highest to lowest. Now you can start from the post that has the highest number of authority.
It helps pass link juice to other blog posts which will help those pages to rank well.
Link Building – The Trust Vote for a Website
Link building is an integral part of SEO strategies. Search engines love quality links and disapprove irrelevant links. Thus it is important to build as many backlinks as possible but the only thing to remember is to get them from relevant and quality websites.
Avoid falling into the trap of buying backlinks for the sake of improving your search engine ranking, which will flag all such sites who are using spam ways to get links to the site.
The best way to get links to your site is by creating linkable content and Guest posting, thereby writing contents which are not only unique but also will attract organic backlinks.
Image Optimization for Image Search
If you have a blog that gets a good amount of view regularly, a strategic image optimization can give that number a decent-sized boost. By attracting users from Google Images search to your blog, it can considerably influence your blog’s organic traffic.
Following are some of the Image Optimization tips that will not only make your content more visible in search engine results but also drive more organic traffic to your blog:
- Images in blog posts should be named descriptively and in plain English
When it comes to SEO, we know the importance of well-distributed keywords in blog posts to rank well on search engines and so is the case with images or other multimedia contents.Images optimized with descriptive, keyword-rich file names perform and rank noticeably better as search engines rummage for the searched keywords within the image file names along with the web-page texts.
- Intuitive Optimization of Image Alt Tags and Description
Search Engines don’t and, basically, can’t read an Image. It is the text alternative or ‘Alt Tag’ of an image which is read by search engines to recognize it. Therefore, appropriate Alt Tags attribution to images gives a webpage or website additional SEO value.So, by adding keyword specific Alt Tags to your blog post images can help it rank better in image search results, thereby brining more traffics to your site.
- Optimizing Image File Type and File Size
“Most website users wait around 3 seconds for a website to load on a desktop or laptop; while for a mobile device, they wait about 5 seconds on average.”
It’s crucial to keep the size of image files small so that it don’t adversely affect the page-load speed.
There are three common file types that are used to post images, which are JPEG, GIF, and PNG. For your blog, JPEGs will be your best bet as they provide the best quality and the smallest file size.
Resort to these five tried and tested rules and surely your blog posts will experience positive surge in traffic in no time! Gaining a fair amount of traffic for a blog is definitely not a rocket science, but to significantly develop on that and retain the steep traffic momentum obviously require a perseverant approach, tactful optimization and consistency.